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ServiceM8 is excellent job management software for tradies. My Digital Group is a complete business system. ServiceM8 tracks your jobs. MDG captures the leads that become those jobs, follows up automatically, and builds your reputation — then tracks the jobs too.
Let's be upfront — ServiceM8 is a solid piece of software and we've got no interest in trash-talking it. If you're a tradie who needs job management, it does the job (literally). Here's where it shines:
For pure job management, ServiceM8 is hard to beat — especially at ~$29/month. It's well-built, it's Australian, and thousands of tradies rely on it every day.
Here's the thing most tradies don't realise until it's too late: ServiceM8 starts after you've won the job. It doesn't help you get the job in the first place.
Think about it. A homeowner searches "plumber near me" on Google, lands on your website, and fills out an enquiry form. What happens next? With ServiceM8... nothing. That lead sits in your inbox until you remember to check it. And by then, they've already called the next bloke on the list.
So you end up bolting on Mailchimp for emails, a separate form builder for your website, maybe a review tool, and something else for SMS follow-ups. Before you know it, you're paying for 5+ tools that don't talk to each other — and you're still doing most of the admin yourself.
| Feature | My Digital Group | ServiceM8 |
|---|---|---|
| Lead capture & forms | ✓ | ✗ |
| Missed-call text-back | Pro+ | ✗ |
| Automated follow-up sequences | ✓ | ✗ |
| AI assistant (24/7 replies) | Pro+ | ✗ |
| Google Review automation | ✓ | ✗ |
| Job scheduling | ✓ | ✓ |
| Quoting & invoicing | Basic | ✓ |
| Timesheets & checklists | ✗ | ✓ |
| Website included | ✓ | ✗ |
| Done-for-you marketing | Wingman | ✗ |
| Starting price | $197/mo | ~$29/mo |
| Lock-in contract | ✗ | ✗ |
Pricing accurate as of March 2026. ServiceM8 pricing based on their published plans.
And here's the thing plenty of tradies miss: you can use both. Run ServiceM8 for your timesheets and advanced invoicing, and run My Digital Group for everything that happens before and after the job — capturing leads, following up, getting reviews, and bringing clients back.
You can bolt ServiceM8 onto My Digital Group for job management. But you cannot bolt lead capture, automated follow-ups, reputation management, and marketing onto ServiceM8.
ServiceM8 helps you manage the work you've already got. My Digital Group helps you get more work — and keep it organised once you do. If you want the full picture, not just the job sheet, MDG is where you start.
Take the free Brand Health Audit and see exactly where leads are slipping through the cracks — in under 2 minutes.