Loading…
Mindbody is powerful — but it's built for large fitness chains, not small studios. If you're a PT, yoga instructor, or boutique gym owner paying $200-$400+/month for Mindbody and only using 20% of the features, My Digital Group gives you everything you actually need — lead capture, automated follow-ups, reputation management, and marketing — from $197/mo.
Let's be clear — Mindbody is a market leader for a reason. It's feature-rich, well-established, and powers some of the biggest fitness brands in the world. But that's exactly the problem for small studios. It's built for them, not for you.
Most small studios are on a $200-$400+/month plan and using maybe 20% of what they're paying for. Multi-location management? Staff payroll? Branded app? You don't need any of that for a 2-room Pilates studio. But you're paying for it anyway.
Mindbody has hundreds of features, settings, and configuration options. For a large chain with a dedicated admin team, that's great. For a solo PT or small studio owner who's also teaching classes, cleaning the studio, and running the books? It's a nightmare. You spend more time configuring the system than running your business.
Want marketing tools? Add-on. Branded app? Add-on. Advanced reporting? Add-on. By the time you've added everything you actually need, your monthly bill can easily hit $500+. And their support quality for small accounts has been a common complaint from studio owners making the switch.
Someone visits your website but doesn't book a trial? Mindbody doesn't capture that lead. Someone does a trial class but doesn't sign up? There's no automated follow-up nurture. The system manages members you already have — it doesn't help you get new ones.
My Digital Group isn't trying to be Mindbody. We're built for small studios — the PT with 40 clients, the yoga instructor running 3 classes a day, the boutique gym owner who does everything themselves. Here's what that looks like:
Forms on your website, missed-call text-back, social media capture — every potential member goes into your system automatically. No more 'I forgot to follow up'.
Someone does a trial but doesn't sign up? The system sends a personalised follow-up sequence over the next 7 days. No manual chasing required.
After every class or session, members automatically get a review request. Your Google rating climbs while you're teaching your next class.
Haven't seen someone in 3 weeks? The system notices and sends a friendly check-in. Re-engage members before they quietly cancel.
Booking, lead capture, follow-ups, reputation, email marketing, and your website — all in one place. No more juggling tools that don't talk to each other.
On the Wingman plan, we handle your ads, content, and campaigns. You focus on training clients — we focus on filling your studio.
| Feature | My Digital Group | Mindbody |
|---|---|---|
| Online class & session booking | ✓ | ✓ |
| Lead capture forms | ✓ | ✗ |
| Automated follow-up sequences | ✓ | ✗ |
| Missed-call text-back | Pro+ | ✗ |
| AI assistant (24/7 replies) | Pro+ | ✗ |
| Google Review automation | ✓ | ✗ |
| Lapsed member re-engagement | ✓ | Add-on |
| Email & SMS marketing | ✓ | Add-on |
| Branded mobile app | ✗ | Add-on ($$$) |
| Staff payroll & scheduling | ✗ | ✓ |
| Multi-location management | Basic | ✓ |
| Marketplace / discovery network | ✗ | ✓ |
| Website included | ✓ | ✗ |
| Done-for-you marketing | Wingman | ✗ |
| Starting price | $197/mo | ~$200-$400+/mo |
| Lock-in contract | ✗ | Varies |
Pricing accurate as of March 2026. Mindbody pricing based on their published plans for small-to-medium studios.
We're not going to pretend Mindbody doesn't have its place. It absolutely does — just not for most small studios.
Mindbody is enterprise software priced for enterprise. If you're a small studio paying $200-$400+/month and using a fraction of the features, you're overpaying for complexity you don't need.
My Digital Group gives small studios what they actually need: lead capture, automated follow-ups, reputation management, and marketing — from $197/month with no lock-in contracts.
The question isn't whether Mindbody is good software. It is. The question is whether it's the right software for your studio, at your size, right now. For most small studios, the answer is no.
Take the free Brand Health Audit and see exactly where your studio is leaving money on the table — in under 2 minutes.